[1]骆萍.融媒时代广播访谈节目传播模式的创新策略[J].中国有线电视__中国最权威的有线/数字有线电视专业期刊,2017,(10):1177-1180.
 LUO Ping.The Innovative Strategies of Convergence Media Times Radio Interview Programme Pattern[J].CHINA DIGITAL CABLE TV,2017,(10):1177-1180.
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融媒时代广播访谈节目传播模式的创新策略
分享到:

中国有线电视__中国最权威的有线/数字有线电视专业期刊[ISSN:1007-7022/CN:61-1309/TN]

卷:
期数:
2017年10期
页码:
1177-1180
栏目:
节目创制
出版日期:
2017-10-15

文章信息/Info

Title:
The Innovative Strategies of Convergence Media Times Radio Interview Programme Pattern
作者:
骆萍
陕西广播电视台
Author(s):
LUO Ping
Shaanxi Radio and TV Station
关键词:
融媒体广播访谈节目传播模式流程再造样态创新渠道创新客户需求用户思维
Keywords:
convergence mediaradio talk show programmemodels of communicationcustomers requirementsthe form of innovationchannel innovationuser requirementsuser thinking
分类号:
TN931.1
文献标志码:
A
摘要:
论述了在广播电视融合的背景下,特别是随着“融媒体时代”的到来,广播新闻访谈节目在运行模式、表达方式、节目样态、传播路径方面的变化以及创新策略,并结合陕西广播电视台广播新闻栏目《今日点击》的长期实践,提出在全媒体竞争格局中,广播访谈节目必须不断革新节目样态和传播模式,整合资源,再造流程,从而实现传统媒体和新媒体混合传播,在融媒体时代赢得更大市场发展空间的观点。文中所论实践意义较强,在广播电视媒体融合的背景下以陕台《今日点击》节目为例提出了关于广播访谈节目的创新策略,具有应用价值与现实指导意义。
Abstract:
In the background of Convergence Media Time, the article states the changes of broadcasting news programs operation mode, expression ways, types, broadcasting channels, and innovation strategies. With the help of the news program 《Click Today》from Shaanxi Radio and TV Station, the article proposes that the broadcasting news programs must make innovations in programme styles, broadcasting patterns and integration of resources under the global media competition, thereby realizing mixed communication (the combination of traditional and new communication way). It can assist the media to gain big market development. The theory in this article is highly practical. The programme:《Click Today》is gained,for example, has applied value and real guiding significance under the background.

参考文献/References:

[1]刘阳.融媒体建设不是简单加法[N].人民日报,2016-10-13(20).

更新日期/Last Update: 1900-01-01